We work in small, closely knit teams and often take unusual paths in order to achieve our design goals. We question, test, iterate and improve to find the best possible solution.
Rather than approaching design problems with a single signature style, ITO Design works on a project by project basis, approaching to the needs of customers, users and the market. This gives rise to products with differentiated functionality and aesthetic – strategically positioned to succeed in the marketplace and exceeding the expectations of clients, customers and end users. Our work is grounded in our design process.
We are the professional team for the area of office furniture, particularly office chairs. Our 20 years of market experience allow us to develop a product without the briefing of a client. This independence allows completely new ideas and approaches, and often ends in a new patent. This is basically how we proceed in other product areas, but here we start with the necessary market research. This means that we can distinguish our products from the competition with functional innovations and create a product with high added value.
In the development of our projects we use conventional as well as technically innovative methods. Initial ideas are quickly communicated internally with sketches or mini models, and with the aid of functional models we can use 3D print technology to examine the functional feasibility. A lot of the work is still done manually, however, because a perfect product is always the sum of precisely coordinated details. 3D modelling, including the moving visualization of functional sequences, is today the standard.
We work closely with engineers and designers in the technical realization at the end of each development. Our realistic approach ensures that this process runs smoothly and leads to a result that corresponds to our high quality standards.
ITO Design is fortunate to work with clients all over the world, from designing unique solutions for young start-ups to decade-long collaborations with some of the world’s leading companies.
Since our foundation, we have registered more than 100 German and international patents. These developments give us and our customers both an economic and technical advantage. Most of our patents are transferred to our clients during product development.